The movie “The Net” starring Sandra Bullock somehow made its imprint on me. yeslotto The fact that it is possible to have your identity stolen from you through the Internet is a scary prospect. While the movie highlights what is probably an extreme possibility – although a possibility nevertheless – credit card and identity theft are all-too real issues that online shoppers have to contend with today. Perhaps this can even be cited as one of the most common reasons why people hesitate to shop or purchase goods online.
Internet marketers should take this concern very seriously. Just because the Internet has pervaded virtually every aspect of our lives doesn’t mean that everyone adheres to it. If you want to do successful online business, it is part of your responsibility to assure your customers that your site is secure. Inform your customers that their personal information is kept private and that you have top-of-the-line security software (which you must really have) to guard against credit card fraud. Choose only well-known online payment mechanisms that provide back-end buyer protection.
Of course, if you’re a wise customer, you won’t leave all safety measures up to the e-commerce merchants now, would you? There are a lot of precautions that you can also undertake to ensure safe online shopping. Use only your personal computer for online purchases, not a public one. Then, you have to ensure that the site is secure-usually identified with an ‘s’ after the http and a lock icon on the browser’s status bar. Be wary of sites with no contact numbers and addresses. Also, for online transactions, it is safer to use a credit card or PayPal than a debit card. The firs two have inherent fraud protection systems not present in a debit card. If a hacker infiltrates your debit card, then you can kiss your bank account goodbye and it would be next to impossible to get it back. Finally, never trust email links that lead you to sites that direct you to enter your personal and financial details.
Online shopping safety should be everyone’s concern. wavetaxi If online merchants want to keep their businesses running and online consumers want to continue the convenience of being able to shop right in the comfort of their very homes, then it should be both their aims to protect each other from the unscrupulous individuals that seek to undermine the good that the Internet is capable of giving to the world.
